Privacy policy

Last updated: April 2026

This Privacy Policy is intended to inform users of the AZAYLA BRAND website of the way in which their personal data is collected, processed, stored and protected, in accordance with Moroccan Law No. 09-08 relating to the protection of individuals with regard to the processing of personal data, as well as the best practices in force in the e-commerce sector.

By placing an order on our website or by contacting us through any other means, you acknowledge that you have read this policy and accept its terms.

1. Data Controller

The controller of personal data collected via the AZAYLA BRAND website is AZAYLA BRAND, whose registered office is located at 7, Ibn Hajar Street, Agdal, Rabat, Morocco. For any questions regarding the protection of your data, you may contact us at +212 662 072 631, by email at contact@azaylabrand.com or via our Instagram page @azaylabrand.

2. Personal Data Collected

In the context of managing your orders and our commercial relationship, we collect the following personal data:

  • First and last name
  • Full delivery address
  • Phone number
  • Email address
  • Order history and commercial exchanges
  • Online payment data, processed securely by our payment provider Payzone (this data is never stored by AZAYLA BRAND)

This information is essential for us to ensure the proper processing, shipping and tracking of your orders, as well as the management of returns and refunds where applicable.

3. Purposes of Processing

The data collected is used exclusively for the following purposes:

  • Processing and confirming orders
  • Organising and tracking delivery via our logistics partner SENDIT
  • Managing returns, exchanges and refunds
  • Communication regarding the status of your order
  • Continuous improvement of our services and your shopping experience
  • Compliance with our legal and regulatory obligations

4. Legal Basis for Processing

The processing of your personal data is based on the performance of the sales contract entered into between you and AZAYLA BRAND upon placing your order. Certain processing may also be based on our legitimate interest in improving our services or on compliance with a legal obligation.

5. Data Sharing and Transmission

AZAYLA BRAND is firmly committed to never selling, renting or transferring your personal data to third parties for commercial purposes. Your data may only be shared with the following partners, strictly within the scope of fulfilling your orders:

  • SENDIT, our logistics partner, for the routing and delivery of your orders
  • Payzone, our online payment provider, for the secure processing of your transactions made on www.azaylabrand.com

These partners are contractually bound to respect the confidentiality and security of your information, and are only authorised to use your data for the sole purposes for which it was transmitted to them.

6. Data Retention

Your personal data is retained for a period not exceeding that necessary for the purposes for which it was collected. As a general rule, data relating to your orders is retained for a period of five (5) years from the date of the last transaction, in accordance with legal obligations in accounting and commercial matters.

7. Data Security

AZAYLA BRAND implements all appropriate technical and organisational measures to ensure the security and confidentiality of your personal data, and to protect it against any unauthorised access, loss, alteration or disclosure. Access to data is strictly limited to authorised personnel within our organisation. Online payments are processed exclusively via Payzone, a secure solution certified to current standards, ensuring that your banking information never passes through our servers at any time.

8. Cookies and Browsing

Our website may use cookies for technical operation and improvement of the user experience. You have the option of configuring your browser to refuse cookies, it being noted that this may affect certain features of the website.

9. Your Rights

In accordance with Law No. 09-08, you have the following rights regarding your personal data:

  • Right of access: obtain confirmation that your data is being processed and receive a copy
  • Right of rectification: request the correction of inaccurate or incomplete data
  • Right to object: object to the processing of your data on legitimate grounds
  • Right to erasure: request the deletion of your data, subject to our legal obligations

To exercise any of these rights, please contact us:

  • Address: 7, Ibn Hajar Street, Agdal, Rabat
  • Phone: +212 662 072 631
  • Email: contact@azaylabrand.com
  • Instagram: @azaylabrand

10. Amendment of the Privacy Policy

AZAYLA BRAND reserves the right to amend this policy at any time, in particular to comply with any legal or regulatory developments. The version in force is the one published on the website at the date of your order.